The goal for this event was to put on a runway show event for an artist community for a nonprofit benefitting the local visual and performing arts at a profit to continue funding future events. Stakeholders aligned in deciding to book a live performing band, a DJ for a dance party, a photographer for a promotional shoot and the event itself, sponsorship, and to drive up attendance and donor engagement from the previous events.
After deciding on the theme of combined 70's and renaissance faire inspiration, we made a plan to start with booking a venue and finding a sponsor for the clothing that would be worn on the runway. We also started working on marketing strategy research and reached out to local funk bands and DJs that fit our mood for the show. We then would find a sponsor for decorations, hold model tryouts + bootcamp for 8 models, find hair and makeup, construct a runway for the venue, and create a music playlist for the runway show that works with the copyright licenses of the venue. We also decided to hold a costume contest for the event, so we planned on acquiring prizes for the winner.
After securing the venue (SBC's The Cellar in Springfield, MO), sponsors (Homewrecker Vintage & Queen City Collectors), band (Le Squishé), DJ (DJ James River), and had our 8 models. we started putting out our marketing strategy.
We held a promotional photoshoot photographed by Chloe Massengale with two of our models (Zari Black & Freddie Case) with Homewrecker Vintage's clothes and Queen City Collectibles' props. Here I led creative direction, digital strategy, and visual design on all marketing.
